Developers learned the latest SDKs directly from Samsung engineers representing Bixby, Game, Tizen and more. Plus, they completed coding challenges to earn awesome Samsung product prizes.

At the Bixby booth, attendees learned about the all-new Bixby, an open platform for developers, and how its making AI magic. Plus, Bixby engineers taught attendees how to build their own Bixby experience.

Attendees experienced an all-new in-car experience from Samsung and Harman who brought a Maserati onsite to demonstrate its integration with Bixby, SmartThings and OLED/QLED display technology.

The XR Studio featured fun activations like the Samsung HoloLab, where attendees could make a 3D hologram of themselves, Ubisoft’s Space Junkies game area and Symmetrical’s Gates of Nowhere.

Devs stopped by the Samsung Developer Program Booth to learn more about the support and opportunities it offers to designers and devs. Activations included a Galaxy Store Art Gallery, a chance to meet the artists, and a fun raffle.